Video games
I'm in an all-day class tomorrow on Transformation and Conflict Resolution. The readings are really interesting. One was about a group of video game developers who worked on America's Army 3, an army recruitment and training tool.
Long story short, they worked for a subcontractor to an army contractor. The money got siphoned off before it got to them, but the game had to get out the door. So an understaffed and underpaid group of guys worked long hours to get the game finished. What kept them going was the loyalty they felt to the Army, with which they were essentially embedded. But the day after the release, they were all fired. The author noted the ultimate irony: their identity with the army carried through to the feeling of many veterans--unappreciated, shortchanged, and forgotten.
10-30