Creative advertising

I saw a guy the other day walking down Botanic Avenue with a sandwich board. The copy on the sandwich board was asking people to consider becoming foster parents. The language got your attention--unfortunately I didn’t write it down.

I’m also increasingly seeing this advert about contributing factors to cancer. Apparently the ad is controversial for fat shaming.

I’ve seen another brilliant ad relating to blindness--I just can’t find a copy of it online. In essence, it’s about all the things that make up a blind person’s life that have nothing to do with their vision (love of disco music, making curries, exploring techie gadgets).

I think it’s great that public service ads are well designed and highly visible. It’s great to have your mind engaged rather than your appetite for stuff.
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